Morocco • Tourism
- Sector: Tourism
- Headquarters Country: Morocco
- City: ouarzazate
- Founding Year: 2013
- Operating Regions: Morocco
- Employees: 11 to 50
- Founders: Redouane Bouwizri
- Problem Identified: Tourists who only go to Morocco to stay in another 4 or 5-star hotel and then watch the “traditional” evening shows and events organized by the travel agencies or hotels will not have the chance to experience the real Morocco and understand its people.
- Solution Offered: Atlas Experience helps others to grow as it contributes to the region's identity and economy, as well as to the individual people. The sustainable dimension of the business and the skills of its CEO and founder combine to build a strong and responsible business that aims to flourish as it helps others. This is visible in the holistic tourism approach Atlas Experience follows in everything the business does. There are many travel agencies in the South of Morocco. In fact, most of those travel agencies have more financial means, experience, and a bigger network than Atlas Experience. Nonetheless, Redouane’s agency is able to sustain itself and even develop thanks to its innovative, holistic, eco-touristic approach that actually benefits all the people of the region he is operating in.
- Social Impact: As mentioned before, Atlas Experience supports the empowerment of women in the region by creating job opportunities, especially for the youth. Redouane promotes knowledge and education in his home area. Therefore, this also fits Goal 16 “Peace, justice and strong institutions” of the UN Global Goals for Sustainable Development. By providing opportunities to develop economically, he creates a safer environment that would ultimately benefit the people and thus, create peace among them. His approach to tourism moreover enhances the intercultural exchange between the local population and the foreigners as they both learn from each other to accept and respect each other’s values, religion and culture. By doing so, he is promoting peace across borders. He is opening people’s eyes and widening their horizons on both sides of the table. His approach is all about giving and taking. The local community would introduce foreigners to their lives and customs, whereas the tourists usually bring something to the encounter as well. For instance, some people who reserve a trip with Redouane are part of international social organizations and use their trip not only for tourism, but also to help people; one group brought books to create a small library for the kids of the Nomads. Atlas Experience brings benefit to the environment by promoting the organic agriculture. They empower local farmers because only organic food is being used for all of the meals that the company's cooks prepare. Moreover, Redouane is certified as an ecotourism guide. Accordingly, he fulfills the International Ecotourism Society’s definition of this specific kind of tourism that is described as "responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education." Redouane Bouwizri’s travel agency Atlas Experience fulfills the tourists’ dreams of Morocco such as the endless widening of the Sahara, an orange fireball at the sky's ceiling that dips everything in a mystical light, their imagination of a souk full of people, the babble of voices mixing up with the smell of mint and spices and a mild breeze at the beach of the gateway to Africa. Granting his clients these experiences in turn enables him to follow his vocation and improve the lives of the local population. His business is therefore providing a contributory environment that ultimately leads to the creation of peace.
- Website: https://atlasexperience.ma/
- Score: 8 Chemical safety enterprise
