Morocco • dry fruits
- Sector: dry fruits
- Headquarters Country: Morocco
- City: Casablanca
- Founding Year: 1997
- Operating Regions: Morocco
- Employees: 50 to 100
- Founders: Hamad Kassal
- Problem Identified: the economic indicators of the Moroccan economy are bad and that the economic crisis seems to be turning into a social crisis.
- Solution Offered: The innovation consists of providing young poor men and women with selling facilities (small vehicles) where they can sell dry fruits to the locals and tourists in several cities in Morocco.
- Social Impact: Thanks to this project, many of the Moroccan young men and women are now able to make a living and provide for their families. Guermello has an agreement with the government that consists of: offering jobs to the lower social class to receive in return a small contribution from the government to help them improve the business. The project is attracting interest from the local population, associations and local business communities. "We already have 73 points of sale and we are negotiating with several town halls," says Kassal. Note that each point of sale is held by 2 people which represents about 150 direct jobs - a figure that the founder aspires to increase to 300 by the end of 2017. In addition to creating more employment opportunities, the project will facilitate the transition from informal to formal employment and the activity will be modernized.
- Website: https://aim2flourish.com/innovations/dried-fruits-for-fresh-beginnings
- Score: 8 Digital skills training addressing technology access and employment
