Clary, E. G. & Snyder, M.
Summarising the functional approach to volunteer motivation, this review argues that people volunteer because volunteering serves different psychological functions, and that matching messages to those motivations is effective for volunteer recruitment and retention.
Why do significant numbers of people engage in the unpaid helping activities known as volunteerism? Drawing on functional theorizing about the reasons, purposes, and motivations underlying human behavior, we have identified six personal and social functions potentially served by volunteering. In addition to developing an inventory to assess these motivational functions, our program of research has explored the role of motivation in the processes of volunteerism, especially decisions about becoming a volunteer in the first place and decisions about continuing to volunteer.
Source: Crossref (DOI metadata) — the authors' original published abstract.
Summarising the functional approach to volunteer motivation, this review argues that people volunteer because volunteering serves different psychological functions, and that matching messages to those motivations is effective for volunteer recruitment and retention.
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