ArtículoOrganizational Factors Affecting Individuals to Donate to NPOs in the Turkish ContextVOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 32(2)
Organizational Factors Affecting Individuals to Donate to NPOs in the Turkish Context
Doğan, A., Çalık, E. & Çalışır, F.
2021 Yeryüzü Doktorları Derneği VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 32(2) Türkiye
Con datos de donantes de la organización Yeryüzü Doktorları y mediante un modelo de ecuaciones estructurales se halló que las donaciones previas, la imagen de marca y la familiaridad influyen positivamente en la intención de donar a organizaciones sin ánimo de lucro, mientras que la variable de tipicidad no tiene un efecto significativo.
While more and more people have been forced from their homes by natural disasters, wars, and violence, the citizens of the least developed countries are facing problems like famine, epidemics, and lack of education, chronically. Nonprofit organizations (NPOs) are challenging these situations with their limited sources. We aim to define the main organizational factors affecting individuals to donate to NPOs in the Turkish context. For this purpose, a theoretical model was developed by combining models of prominent studies in the literature, and structural equation modeling was performed by employing data gained via a survey on donors of Yeryüzü Doktorları (Doctors Worldwide Turkey) to validate the model. As a result, past donations, brand image, and familiarity positively affect intention to donate to NPOs, while there is not a significant relationship between typicality and intention to donate to NPOs in the Turkish context. Therefore, Turkish NPOs can evaluate their fund-raising and branding strategy and redesign their fund-raising processes by considering these findings.
Fuente: Crossref (metadatos DOI) — el resumen original publicado por los autores.
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Con datos de donantes de la organización Yeryüzü Doktorları y mediante un modelo de ecuaciones estructurales se halló que las donaciones previas, la imagen de marca y la familiaridad influyen positivamente en la intención de donar a organizaciones sin ánimo de lucro, mientras que la variable de tipicidad no tiene un efecto significativo.
Author: Doğan, A., Çalık, E. & Çalışır, F.
Publication: VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 32(2)