Morocco • Employment
- Sector: Employment
- Headquarters Country: Morocco
- Founding Year: 2014
- Operating Regions: Morocco
- Employees: 11 to 50
- Founders: Imane Abou Said & Zainab Khitani
- Problem Identified: Moroccan widows, single mothers, and divorcees often face harsh stereotypes, making it very hard for them to find decent jobs through which they can generate income to support their families. Serve&Help was born as an approach to help these women improve their circumstances.
- Solution Offered: The students imagined creating their own start-up enterprise in order to help people within their own community. Specifically, the students designed and launched an online web application that anyone can download from their smart phones; they named it: Serve&Help. This application plays the role of the intermediary between women who could not put their skills into use and people who need domestic services and have no time nor the energy to perform them. For example, customers who either have limited cooking skills or simply do not have the time to cook, can seek the services of Serve&Help. The application matches them with a specific woman who is listed in its database as being skilled in cooking. The same procedure is done with people who need cleaning services, baby-sitting services, laundry etc.
- Social Impact: Serve&Help succeeded in enhancing the social status of many women by identifying their specific strengths, teaching them to interview for stable jobs, helping them to enroll in the state funded social security system, and then to also help reintegrate these women into the Moroccan social establishment. Working with potential employers, Serve&Help corrected the misconceptions about single mothers, divorced women and widows.
- Awards: the gender equality prize at AIM2Flourish, a higher-ed curriculum and online platform highlighting social entrepreneurship that aligns with the UN Sustainable Development Goals.
- Website: https://aim2flourish.com/innovations/the-journey-of-changing-lives
- Video: www.youtube.com/watch?v=oF_etqDCm5Y
- Score: 9 Integrated care addressing holistic wellbeing
