KasidaIncentivizing Charitable Giving: A Systematic Review of Self- and Other-Benefiting Incentives for Donating MoneyNonprofit and Voluntary Sector Quarterly
Incentivizing Charitable Giving: A Systematic Review of Self- and Other-Benefiting Incentives for Donating Money
Chapman, C. M. & Thai, H. A.
2025 University of Queensland Nonprofit and Voluntary Sector Quarterly Yurt dışı
Bita mai tsari da ta haɗa bincike 153 na asali daga 1980 zuwa 2022; ta rarraba kayan ƙarfafa bayar da kuɗi bisa ma'aunin kayan abu/zamantakewa da amfanin kai/amfanin wasu, kuma ta gano cewa wasu ƙarfafa kamar rangwamen haraji, rangwame, daidaita gudummawa da yabo suna da tasiri, yayin da wasu kamar kyautar godiya na iya haifar da ƙarancin tasiri ko akasin haka.
Incentives are sometimes offered to encourage charitable donations. Diverse incentives have been used and studied; however, there has been no overarching analysis of their effectiveness and the conditions under which they work best. To rectify this, we systematically review research on incentives for charitable giving published between 1980 and 2022. We synthesize evidence from 153 unique studies and integrate them into a new framework for conceptualizing incentives as material versus social in nature and self- versus other-benefiting. Some incentives are generally effective (e.g., tax rewards, rebates, match offers, recognition), whereas others have limited effect or may even backfire (e.g., thank you gifts). Turning to the future, we outline a research agenda with four theoretical propositions that warrant further investigation. In doing so, we lay the foundation for new theorizing on the effectiveness of incentives in nonprofit contexts and give practical guidance to fundraisers about which tactics should be most effective.
Tushe: Crossref (bayanan DOI) — taƙaitaccen bayani na asali da marubutan suka wallafa.
Game da wannan
Bita mai tsari da ta haɗa bincike 153 na asali daga 1980 zuwa 2022; ta rarraba kayan ƙarfafa bayar da kuɗi bisa ma'aunin kayan abu/zamantakewa da amfanin kai/amfanin wasu, kuma ta gano cewa wasu ƙarfafa kamar rangwamen haraji, rangwame, daidaita gudummawa da yabo suna da tasiri, yayin da wasu kamar kyautar godiya na iya haifar da ƙarancin tasiri ko akasin haka.
Author: Chapman, C. M. & Thai, H. A.
Publication: Nonprofit and Voluntary Sector Quarterly