Sneddon, J. N., Evers, U. & Lee, J. A.
Ta amfani da samfuran masu bayarwa guda biyu daga Ostiraliya da Amurka, an bincika alaƙar da ke tsakanin ƙimomin mutum da goyon baya ga manufofin sadaka guda tara (muhalli, jin daɗin dabbobi, addini, taimakon ƙasa da ƙasa, lafiya da sauransu); an gano cewa ƙimomi na musamman suna jagorantar zaɓin manufa a fili.
Research shows that personal values influence the decision to donate to charity. However, studies of values and charitable giving have not yet examined how refined values relate to an individual donor’s choice of charitable cause. In this article, we examine relations between donors’ value priorities and their support for nine different types of charitable cause. We do this across two samples of donors from Australia and the United States. We show clear evidence of refined value motivations for donations to environmental, animal welfare, religious or spiritual, and international aid charities, as well as giving to other types of causes (i.e., arts or culture, education, health services, community or welfare services, and sporting clubs). Our findings suggest that the study of donor’s values can offer a more nuanced understanding of what motivates their choice of charitable cause, with the potential to inform fundraising research and practice.
Tushe: Crossref (bayanan DOI) — taƙaitaccen bayani na asali da marubutan suka wallafa.
Ta amfani da samfuran masu bayarwa guda biyu daga Ostiraliya da Amurka, an bincika alaƙar da ke tsakanin ƙimomin mutum da goyon baya ga manufofin sadaka guda tara (muhalli, jin daɗin dabbobi, addini, taimakon ƙasa da ƙasa, lafiya da sauransu); an gano cewa ƙimomi na musamman suna jagorantar zaɓin manufa a fili.
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