The business innovation of "Disabled Tourist Guide" is to offer specific guided tours to people who are interested in visiting the different regions of Morocco regardless of their physical limitations or disabilities. El Houssaine Ichen launched this business because of his love for traveling combined with his awareness of the lack of specially adapted accommodation and wheelchair-friendly facilities and walks for people with special needs. Indeed, despite the lack of appropriate infrastructure for this kind of business within Morocco, he still manages to operate and provide a fully safe and exciting experience to it's customers. “Traveling is something that I have always loved. Morocco is a very beautiful place with lots to see and discover. I can show tourists around and teach them about our culture, while keeping their vacation fun and safe,” Houssaine says.