Morocco • Agriculture
- Sector: Agriculture
- Headquarters Country: Morocco
- City: Biougra
- Founding Year: 1995
- Operating Regions: Morocco
- Employees: 11 to 50
- Founders: Brahim EL agri
- Problem Identified: The agricultural sector in rural Morocco is generally seen as stuck with traditional means of production as well as traditional approaches to agriculture
- Solution Offered: ElAgri challenges this view and stands out through innovation in management techniques, technology integration, and ecological positive action. ElAgri adapts humanistic approaches to management that are focused on engaging and involving workers. The business also Integrates software and machinery that are especially designed and updated to fit their operations and circumstances. Moreover, the business has a clear focus on sustainability and ecological action. These innovations intersect with many UN Sustainability and Development Goals, especially with zero hunger, climate action, economic development, and good health and well-being.
- Social Impact: The short-term effects include better working conditions, resulting in the attraction of enthusiastic employees. This is evidenced by the continuing improvements to the workers’ living quarters during their stay in the farm as well as the adoption of uniforms designed to increase both employee safety and the feeling of belonging. The long-term effects include the fast growth of the business. For the past 10 years, the farm went from a dairy farm of 70 cows to having 260 cows, without counting the calves, meaning it almost quadrupled in size. This growth is project not only to continue, but also to grow, thanks to improvement to the barns and the introduction of cooling systems that lower the temperatures during summer to be closer to that of the cows natural environment. The cooling system uses sprays to lightly spray tiny water molecules. This was adopted rather than electrical cooling because it doesn’t require the barns to be closed off and therefore allows the cows to live in a relatively open space and under natural light.
- Website: https://aim2flourish.com/innovations/bettering-with-dairy
- Score: 7 Agricultural cooperative addressing rural development with direct producer support
