Brand Identity
The hangel identity, one language for everyone.
For journalists, civil society organisations, brand managers and designers: everything you need to describe hangel accurately, use our logo correctly and show our brand properly in partnerships.
Journalists
Correct spelling, ready-made copy and images.
NGO leaders
How to use your logo alongside hangel.
Brand managers
Co-branding and permissions.
Designers
Logo, colour, typography and files.
Name
We took h, the first letter of Help, Hope and Human, and placed it before angel. That is how hangel was born: a platform where people who heal and spread hope, humane and angel-like people, come together.
Help
Help
A hand that heals.
Hope
Hope
A voice that spreads hope.
Human
Human
Humane people.
Where angel-like people meet.
Pronunciation
hangel is pronounced like the English word angel with an h in front: /ˈheɪndʒəl/.
Spelling
The name is always written in lower case, including at the start of a sentence: hangel.
Brand essence
“No one should have to struggle alone.”
#wearehangel is our community hashtag, not a corporate slogan.
Our purpose
No one should be alone when doing good. hangel brings volunteers, civil society organisations, companies and universities together around a shared purpose.
Our promise
We make goodwill visible, measurable and verifiable.
Solidarity
We are stronger together; our brand means something only with its community.
Impartiality
We stand at an equal distance from every organisation; our logo stands for common ground, not a side.
Transparency
We back up what we say: attendance is confirmed by QR, certificates by digital signature.
Accessibility
We design for everyone: free, multilingual and accessible.
Our tone of voice
We are
- Clear and simple: short sentences, one message.
- Data and impact led: every figure comes with its source.
- Warm and inclusive: we say “we” and act together.
- Respectful: we portray people with dignity.
We avoid
- Hero narratives and exaggeration.
- Emotional manipulation and pity.
- Portraying those who receive help as passive.
- Unverified claims and figures.
Social business
hangel is a social business.
hangel exists for social benefit, not for profit. Our revenue model serves that purpose: purchases made through hangel Market, for example, turn into donations, and users are never charged.
What is social entrepreneurship?
Social entrepreneurship means tackling a social problem with business methods, in a sustainable way. Success is measured by social impact rather than profit, and income is reinvested in the mission.
More on social entrepreneurshiphangel is developed by Uluslararası Sosyal Fayda Derneği (Social Business Global); commercial activities are carried out under hangel LTD.
Logo
One word, one signature.
The hangel logo is a lower-case wordmark drawn in Poppins Bold. Primary use: Narçiçeği on a light background. On Narçiçeği or dark backgrounds, use white.
Clear space
Keep clear space of at least the height of the “h” on every side of the logo.
hhhhMinimum size
At least 120 px wide on screen and 25 mm in print. App icon at least 32 px.
120 px · 25 mm
32 px
Approved backgrounds
Square icon
The square icon is only for square spaces such as app icons, profile pictures and favicons. It is not set next to text and never replaces the wordmark.
Colour
Colores
Narçiçeği is our signature colour: the logo, large headings and large areas of colour. For legibility, small text, links and buttons use its deeper tone, Nar Koyu. Large surfaces use white and Mist, text uses Night. Navy belongs to Social Business Global only.
Proportion rule: 60% Mist and white, 30% Night, 10% Nar. The less Nar we use, the stronger it gets: only the logo, the main button and the single most important highlight.
Colours and their roles
Colour rules
- Colour never carries meaning on its own: every status colour comes with an icon and a label.
- Association Navy is used only in Social Business Global areas; it is never a link or button colour on hangel screens.
- The free colours used in hangel Market campaign boxes are not used in corporate communication.
Print equivalents
- Narçiçeği
- HEX
- #F34723
- RGB
- 243 71 35
- CMYK
- ≈ 0 79 91 0
- Pantone
- ≈ 172 C
- Use
- Logo and large areas
- Nar Koyu
- HEX
- #C2361A
- RGB
- 194 54 26
- CMYK
- ≈ 3 86 98 11
- Pantone
- ≈ 7580 C
- Use
- Small text and buttons
Approximate values; confirm them at the printer with a physical Pantone guide and a proof print.
Typography
Poppins
We use a single typeface for the logo, headings and body text: Poppins. It is open source (SIL Open Font License) and free to download from Google Fonts.
Logo
Poppins Bold
hangel
Display
Poppins Black
No one should have to struggle alone.
Heading
Poppins SemiBold
Volunteering opportunities
Body
Poppins Regular
Check in with QR and your volunteer hours are verified.
Caption
Poppins Medium
Last updated: today
Imagery
We show people with dignity.
01
Real people, real moments
Photos from events and volunteering, in natural light. Lived moments rather than staged stock images.
02
Dignified representation
People who receive help are never shown as passive, helpless or pitiable. Everyone appears as an equal participant.
03
Explicit consent
Images of identifiable people are used only with explicit consent; children’s faces are never shown without parental consent.
04
Simple composition
Plenty of space, one focus, little text. Narçiçeği only as an accent, never covering the whole image.
NGO guide
Logo guide for NGOs
Civil society organisations on hangel may use our logo to announce their presence on hangel, in the ways shown in this guide, without asking for separate permission. In every case your logo leads and hangel plays a supporting role.
“Find us on hangel” badge
Use it on your website, email signature and presentations. The badge links to your hangel profile.
Find us on<a href="https://hangel.org/ngos/YOUR-PROFILE-ID" target="_blank" rel="noopener"><img src="https://hangel.org/brand/hangel-wordmark.svg" alt="hangel" height="28"></a>Logos side by side
- Your logo comes first (on the left, or on the right in right-to-left languages), with the hangel logo beside it.
- The two logos have equal visual height and sit on the same horizontal axis.
- Leave at least the height of the “h” between them, with a thin divider line.
- The two logos are never merged into a new logo, never touch, and keep their own colours.
Social media posts
Weekend volunteer meet-up
Sign-up link in our bio
@hangelorg · #wearehangel
- Your logo at the top; the hangel logo small, in a bottom corner.
- Tag @hangelorg in the caption and add #wearehangel.
- Never use the hangel logo in your account name or profile picture.
Event posters
Blood donation day
Saturday · 10:00
- If registration and QR check-in run on hangel, use our logo in the bottom band with “Register on hangel”.
- Take the event QR code from your hangel event page; never point it to another link.
- Unless hangel is an organiser, never present it as “organiser” or “sponsor”.
Website and email
- Use the badge or wordmark only as a link to your hangel profile.
- Never put our logo in your site header or menu in place of your own.
Certificates
- The hangel logo appears only on certificates issued through hangel that carry a verification link.
- Never use the hangel logo on certificates, attendance documents or plaques you produce yourself.
Check before you publish
- I downloaded the current logo file from this page.
- The logo has clear space and is above the minimum size.
- The logo is only Narçiçeği or white.
- My logo leads; hangel plays a supporting role.
- The material does not suggest partnership, sponsorship or endorsement.
Press and brands
Describing hangel accurately
For journalists
- Correct spelling: hangel (always lower case).
- On first mention: “hangel, the social impact platform developed by Uluslararası Sosyal Fayda Derneği (Social Business Global)”.
- Ready-made descriptions, figures, releases and images are in the press room.
- No permission is needed for accurate, non-misleading use in news and commentary.
For brand managers
- In joint campaigns, sponsorships and integrations, both logos have equal weight, stay separate and are aligned horizontally.
- Outdoor, television, print larger than A4 and paid digital media require prior written permission.
- Send the draft, media, duration and geographic scope with your request: turkiye@hangel.org
- When announcing work with hangel, describe only what actually happened; never imply endorsement or a guarantee.
Rules
Principios de uso del logotipo
Permiso y autoridad
• El uso del logotipo en publicaciones, radio, televisión, publicidad exterior y medios impresos de tamaño superior a A4 requiere permiso por escrito.
• La solicitud de permiso debe incluir un borrador del uso previsto y el canal correspondiente.
• El permiso es específico del solicitante y del canal; no puede transferirse ni ampliarse.
• hangel se reserva el derecho de rechazar cualquier uso que considere inapropiado y de revocar unilateralmente el permiso concedido.
Nombre y redacción
• “hangel” se escribe siempre en minúsculas; la “h” nunca se pone en mayúscula.
• No puede redibujarse con otra tipografía, grosor o escala.
• No puede traducirse, abreviarse, dividirse con guiones ni fusionarse con afijos.
• No puede incorporarse a un nombre de dominio, empresa o producto.
• Prohibido: hangelPro, hangelClubX, Bağışhangel
• Permitido: “Creado para hangel”, “Compatible con hangel”, “Disponible en la plataforma hangel”
Espacio de protección
• Mantén alrededor del logotipo un espacio libre igual o mayor a la altura de la letra “h”.
• Ningún texto, imagen, marco, icono u otro elemento gráfico puede entrar en esta zona.
• El espacio de protección separa el logotipo de los bordes de la página y de los elementos circundantes para garantizar su legibilidad.
Usos prohibidos
El logotipo es fijo y no puede reinterpretarse:
• Sus proporciones no pueden alterarse, estirarse ni comprimirse.
• Sus colores no pueden cambiarse; solo pueden usarse los colores aprobados.
• No puede rotarse, inclinarse ni voltearse.
• No se le puede añadir sombra, brillo, textura, patrón ni efecto alguno.
• No puede combinarse con otro logotipo, símbolo o gráfico en un único elemento.
Tamaño mínimo
Para preservar la legibilidad, los tamaños mínimos son obligatorios:
Digital
• Ancho del logotipo: mínimo 120 px
• Icono de la app: mínimo 32 px
Impresión
• Ancho del logotipo: mínimo 25 mm
• El uso por debajo de estos tamaños se considera una infracción de marca.
Iconos de producto
• Los iconos de producto solo pueden usarse con fines educativos e informativos.
• No pueden dar a entender una asociación o aval oficial.
• No pueden sustituir al logotipo principal de la marca.
• No pueden formar una composición visual única con otros elementos.
Redes sociales
• Está prohibido cualquier uso que sugiera una cuenta oficial.
• Incorrecto: “hangel Noticias” — Correcto: “noticias sobre hangel”
• No pueden reivindicarse derechos sobre hashtags que contengan el nombre de la marca.
• En las imágenes de perfil y portada, el logotipo debe respetar la regla del espacio de protección.
TV, cine y radiodifusión
• En los contenidos emitidos es esencial una atribución precisa y completa.
• Se requiere permiso por escrito para usar capturas de la interfaz o de perfiles.
• El logotipo no puede colocarse de forma que sugiera patrocinio o aval.
Co-branding
En campañas conjuntas, patrocinios o integraciones:
• Los logotipos se usan con el mismo peso visual y la misma escala.
• Deja entre ellos al menos un espacio igual a la altura de la “h”; se prefiere una línea divisoria fina.
• Los logotipos se alinean horizontalmente.
• No puede crearse una composición combinada única.
• El permiso por escrito es obligatorio para impresiones a gran escala, publicidad exterior, televisión y difusión digital.
Lenguaje y tono
• Usa un lenguaje claro, neutral e informativo.
• La comunicación se centra en los datos y el impacto.
• Evita: la heroización, la agitación emocional y el lenguaje que presenta a los beneficiarios de la ayuda como pasivos.
Eslogan y jerarquía
• Las expresiones “Somos hangel / Soy hangel” son lenguaje de la comunidad, no el eslogan oficial.
• El lenguaje de la comunidad no puede sustituir a un titular corporativo ni a los textos de comunicación oficial.
Marco legal
• hangel lleva a cabo los procesos legales necesarios para proteger sus derechos de propiedad intelectual.
• Sus marcas no pueden registrarse, usarse de forma similar ni diluirse.
• Quedan prohibidos los usos que contravengan las Condiciones del Servicio y las Normas de la Comunidad.
• hangel se reserva el derecho de revocar unilateralmente el permiso de uso de la marca.
Downloads
Download centre
Logotipos de hangel
Reverse Logo (Narçiçeği Background)
Narçiçeği (#f34723) background + white wordmark — the background colour is included in the download (PNG/JPG/PDF)
Logotipos de la Asociación hangel
PALABRA FINAL
El logotipo de hangel es el símbolo de la neutralidad, la producción colectiva y la equidistancia. Cada uso correcto fortalece la reputación corporativa, aumenta la confianza pública y hace visible la solidaridad.
Una marca no es solo una imagen.
Una marca es un compromiso.
hangel lleva a cabo los procesos legales necesarios para proteger los derechos de propiedad intelectual. Las marcas de hangel no pueden registrarse, reivindicarse, usarse de forma similar ni diluirse. Quedan prohibidos los usos que contravengan las Condiciones del Servicio y las Normas de la Comunidad. hangel se reserva el derecho de revocar unilateralmente el permiso de uso de la marca.
Questions?
Write to us about permissions, co-branding or any question on brand use. Releases, figures and images are in our press room.
turkiye@hangel.org