Brand Identity
The hangel identity, one language for everyone.
For journalists, civil society organisations, brand managers and designers: everything you need to describe hangel accurately, use our logo correctly and show our brand properly in partnerships.
Journalists
Correct spelling, ready-made copy and images.
NGO leaders
How to use your logo alongside hangel.
Brand managers
Co-branding and permissions.
Designers
Logo, colour, typography and files.
Name
We took h, the first letter of Help, Hope and Human, and placed it before angel. That is how hangel was born: a platform where people who heal and spread hope, humane and angel-like people, come together.
Help
Help
A hand that heals.
Hope
Hope
A voice that spreads hope.
Human
Human
Humane people.
Where angel-like people meet.
Pronunciation
hangel is pronounced like the English word angel with an h in front: /ˈheɪndʒəl/.
Spelling
The name is always written in lower case, including at the start of a sentence: hangel.
Brand essence
“No one should have to struggle alone.”
#wearehangel is our community hashtag, not a corporate slogan.
Our purpose
No one should be alone when doing good. hangel brings volunteers, civil society organisations, companies and universities together around a shared purpose.
Our promise
We make goodwill visible, measurable and verifiable.
Solidarity
We are stronger together; our brand means something only with its community.
Impartiality
We stand at an equal distance from every organisation; our logo stands for common ground, not a side.
Transparency
We back up what we say: attendance is confirmed by QR, certificates by digital signature.
Accessibility
We design for everyone: free, multilingual and accessible.
Our tone of voice
We are
- Clear and simple: short sentences, one message.
- Data and impact led: every figure comes with its source.
- Warm and inclusive: we say “we” and act together.
- Respectful: we portray people with dignity.
We avoid
- Hero narratives and exaggeration.
- Emotional manipulation and pity.
- Portraying those who receive help as passive.
- Unverified claims and figures.
Social business
hangel is a social business.
hangel exists for social benefit, not for profit. Our revenue model serves that purpose: purchases made through hangel Market, for example, turn into donations, and users are never charged.
What is social entrepreneurship?
Social entrepreneurship means tackling a social problem with business methods, in a sustainable way. Success is measured by social impact rather than profit, and income is reinvested in the mission.
More on social entrepreneurshiphangel is developed by Uluslararası Sosyal Fayda Derneği (Social Business Global); commercial activities are carried out under hangel LTD.
Logo
One word, one signature.
The hangel logo is a lower-case wordmark drawn in Poppins Bold. Primary use: Narçiçeği on a light background. On Narçiçeği or dark backgrounds, use white.
Clear space
Keep clear space of at least the height of the “h” on every side of the logo.
hhhhMinimum size
At least 120 px wide on screen and 25 mm in print. App icon at least 32 px.
120 px · 25 mm
32 px
Approved backgrounds
Square icon
The square icon is only for square spaces such as app icons, profile pictures and favicons. It is not set next to text and never replaces the wordmark.
Colour
Launuka
Narçiçeği is our signature colour: the logo, large headings and large areas of colour. For legibility, small text, links and buttons use its deeper tone, Nar Koyu. Large surfaces use white and Mist, text uses Night. Navy belongs to Social Business Global only.
Proportion rule: 60% Mist and white, 30% Night, 10% Nar. The less Nar we use, the stronger it gets: only the logo, the main button and the single most important highlight.
Colours and their roles
Colour rules
- Colour never carries meaning on its own: every status colour comes with an icon and a label.
- Association Navy is used only in Social Business Global areas; it is never a link or button colour on hangel screens.
- The free colours used in hangel Market campaign boxes are not used in corporate communication.
Print equivalents
- Narçiçeği
- HEX
- #F34723
- RGB
- 243 71 35
- CMYK
- ≈ 0 79 91 0
- Pantone
- ≈ 172 C
- Use
- Logo and large areas
- Nar Koyu
- HEX
- #C2361A
- RGB
- 194 54 26
- CMYK
- ≈ 3 86 98 11
- Pantone
- ≈ 7580 C
- Use
- Small text and buttons
Approximate values; confirm them at the printer with a physical Pantone guide and a proof print.
Typography
Poppins
We use a single typeface for the logo, headings and body text: Poppins. It is open source (SIL Open Font License) and free to download from Google Fonts.
Logo
Poppins Bold
hangel
Display
Poppins Black
No one should have to struggle alone.
Heading
Poppins SemiBold
Volunteering opportunities
Body
Poppins Regular
Check in with QR and your volunteer hours are verified.
Caption
Poppins Medium
Last updated: today
Imagery
We show people with dignity.
01
Real people, real moments
Photos from events and volunteering, in natural light. Lived moments rather than staged stock images.
02
Dignified representation
People who receive help are never shown as passive, helpless or pitiable. Everyone appears as an equal participant.
03
Explicit consent
Images of identifiable people are used only with explicit consent; children’s faces are never shown without parental consent.
04
Simple composition
Plenty of space, one focus, little text. Narçiçeği only as an accent, never covering the whole image.
NGO guide
Logo guide for NGOs
Civil society organisations on hangel may use our logo to announce their presence on hangel, in the ways shown in this guide, without asking for separate permission. In every case your logo leads and hangel plays a supporting role.
“Find us on hangel” badge
Use it on your website, email signature and presentations. The badge links to your hangel profile.
Find us on<a href="https://hangel.org/ngos/YOUR-PROFILE-ID" target="_blank" rel="noopener"><img src="https://hangel.org/brand/hangel-wordmark.svg" alt="hangel" height="28"></a>Logos side by side
- Your logo comes first (on the left, or on the right in right-to-left languages), with the hangel logo beside it.
- The two logos have equal visual height and sit on the same horizontal axis.
- Leave at least the height of the “h” between them, with a thin divider line.
- The two logos are never merged into a new logo, never touch, and keep their own colours.
Social media posts
Weekend volunteer meet-up
Sign-up link in our bio
@hangelorg · #wearehangel
- Your logo at the top; the hangel logo small, in a bottom corner.
- Tag @hangelorg in the caption and add #wearehangel.
- Never use the hangel logo in your account name or profile picture.
Event posters
Blood donation day
Saturday · 10:00
- If registration and QR check-in run on hangel, use our logo in the bottom band with “Register on hangel”.
- Take the event QR code from your hangel event page; never point it to another link.
- Unless hangel is an organiser, never present it as “organiser” or “sponsor”.
Website and email
- Use the badge or wordmark only as a link to your hangel profile.
- Never put our logo in your site header or menu in place of your own.
Certificates
- The hangel logo appears only on certificates issued through hangel that carry a verification link.
- Never use the hangel logo on certificates, attendance documents or plaques you produce yourself.
Check before you publish
- I downloaded the current logo file from this page.
- The logo has clear space and is above the minimum size.
- The logo is only Narçiçeği or white.
- My logo leads; hangel plays a supporting role.
- The material does not suggest partnership, sponsorship or endorsement.
Press and brands
Describing hangel accurately
For journalists
- Correct spelling: hangel (always lower case).
- On first mention: “hangel, the social impact platform developed by Uluslararası Sosyal Fayda Derneği (Social Business Global)”.
- Ready-made descriptions, figures, releases and images are in the press room.
- No permission is needed for accurate, non-misleading use in news and commentary.
For brand managers
- In joint campaigns, sponsorships and integrations, both logos have equal weight, stay separate and are aligned horizontally.
- Outdoor, television, print larger than A4 and paid digital media require prior written permission.
- Send the draft, media, duration and geographic scope with your request: turkiye@hangel.org
- When announcing work with hangel, describe only what actually happened; never imply endorsement or a guarantee.
Rules
Ƙa'idodin Amfani da Tambura
Izini & Iko
• Amfani da tambura a wallafe-wallafe, rediyo, talabijin, kafofin waje da bugu masu girma fiye da A4 yana buƙatar izini a rubuce.
• Buƙatar izini dole ta haɗa da samfurin amfani da tashar da ake nufi.
• Izini na musamman ne ga mai buƙata da tashar; ba za a iya canja shi ko faɗaɗa shi ba.
• hangel na riƙe da haƙƙin ƙin duk wani amfani da ta ga bai dace ba da janye izinin da aka bayar ta hanya ɗaya.
Suna & Rubutu
• A koyaushe ana rubuta “hangel” da ƙananan haruffa; ba a taɓa rubuta “h” da babban harafi ba.
• Ba za a iya sake zana shi da wani nau'in rubutu, nauyi ko girma daban ba.
• Ba za a iya fassara shi, taƙaita shi, sanya masa gyaran layi ko haɗa shi da ƙari ba.
• Ba za a iya sanya shi cikin sunan yanki, kamfani ko kaya ba.
• An hana: hangelPro, hangelClubX, Bağışhangel
• An yarda: “An Gina don hangel”, “Yana Aiki da hangel”, “Ana Samu a dandalin hangel”
Sarari Mai Tsafta
• Kiyaye sarari mai tsafta a kewayen tambura daidai ko fiye da tsayin harafin “h”.
• Babu rubutu, hoto, firam, alama ko wani abu na zane da zai iya shiga wannan wuri.
• Sarari mai tsafta yana raba tambura daga gefunan shafi da abubuwan da ke kewaye don kiyaye karantawa.
Amfani da Aka Hana
Tambura yana da tsayayye kuma ba za a iya sake fassara shi ba:
• Ba za a iya canja gwargwadonsa, mikawa ko matsawa ba.
• Ba za a iya canja launukansa ba; kawai launukan da aka amince ana iya amfani da su.
• Ba za a iya juya shi, karkatar da shi ko juya shi ba.
• Ba za a iya ƙara inuwa, haske, tsari, zane ko wani tasiri ba.
• Ba za a iya haɗa shi da wata tambura, alama ko zane cikin abu ɗaya ba.
Ƙaramin Girma
Don kiyaye karantawa, ƙananan girma sun zama tilas:
Dijital
• Faɗin tambura: aƙalla 120 px
• Alamar manhaja: aƙalla 32 px
Bugu
• Faɗin tambura: aƙalla 25 mm
• Amfani ƙasa da waɗannan girma ana ɗauka a matsayin cin zarafin alama.
Alamun Kayayyaki
• Ana iya amfani da alamun kayayyaki don manufofin ilimi da bayanai kawai.
• Ba za su iya nuna wani haɗin gwiwa na hukuma ko amincewa ba.
• Ba za su iya maye gurbin tamburan babbar alama ba.
• Ba za su iya samar da haɗin gani ɗaya da wasu abubuwa ba.
Kafofin Sada Zumunta
• An hana amfani da ke nuna asusun hukuma.
• Ba daidai ba: “hangel News” — Daidai: “labarai game da hangel”
• Ba za a iya da'awar wani haƙƙi kan hashtag ɗin da ke ɗauke da sunan alama ba.
• A hotunan bayanan martaba da murfi dole tambura ya bi ƙa'idar sarari mai tsafta.
TV, Fim & Watsa Shirye-Shirye
• Ambaton daidai da cikakke yana da muhimmanci a cikin abun watsa shirye-shirye.
• Ana buƙatar izini a rubuce don amfani da hotunan allo na sadarwa ko bayanan martaba.
• Ba za a iya sanya tambura ta hanyar da ke nuna tallafi ko amincewa ba.
Haɗin Alama
A kamfen na haɗin gwiwa, tallafi ko haɗe-haɗe:
• Ana amfani da tambura da nauyin gani da girma daidai.
• Bar aƙalla tsayin “h” na sarari a tsakaninsu; ana fifita layin rarrabuwa mai sirara.
• Ana daidaita tambura a kwance.
• Ba za a iya ƙirƙirar haɗin guda ɗaya ba.
• Izini a rubuce ya zama tilas don manyan bugu, kafofin waje, talabijin da watsa shirye-shirye na dijital.
Harshe & Salo
• Yi amfani da harshe mai tsabta, tsaka-tsaki kuma mai ba da bayani.
• Sadarwa tana mai da hankali kan bayanai da tasiri.
• Ka guji: nuna gwarzo, tada hankali na motsin rai da harshe da ke nuna masu karɓar taimako a matsayin marasa aiki.
Taken & Matsayi
• Kalmomin “Mu ne hangel / Ni hangel ne” harshen al'umma ne, ba taken hukuma ba.
• Harshen al'umma ba zai iya maye gurbin kanun labari na kamfani ko rubutun sadarwar hukuma ba.
Tsarin Shari'a
• hangel na gudanar da matakan shari'a da suka wajaba don kare haƙƙin mallakar ilimi.
• Ba za a iya rijista, amfani da su iri ɗaya ko ɓata tamburanta ba.
• An hana amfani da ke saɓawa Sharuɗɗan Sabis da Ka'idojin Al'umma.
• hangel na riƙe da haƙƙin janye izinin amfani da alama ta hanya ɗaya.
Downloads
Download centre
Tamburan hangel
Reverse Logo (Narçiçeği Background)
Narçiçeği (#f34723) background + white wordmark — the background colour is included in the download (PNG/JPG/PDF)
Tamburan Ƙungiyar hangel
MAGANA TA ƘARSHE
Tamburan hangel alama ce ta tsaka-tsaki, samar da gama gari da tsayawa a nisa daidai. Kowane amfani daidai yana ƙarfafa martabar kamfani, ƙaruwar amincewar jama'a da sa haɗin kai ya bayyana.
Alama ba kawai hoto ba ce.
Alama alkawari ce.
hangel na gudanar da matakan shari'a da suka wajaba don kare haƙƙin mallakar ilimi. Ba za a iya rijista, da'awa, amfani da su iri ɗaya ko ɓata tamburan hangel ba. An hana amfani da ke saɓawa Sharuɗɗan Sabis da Ka'idojin Al'umma. hangel na riƙe da haƙƙin janye izinin amfani da alama ta hanya ɗaya.
Questions?
Write to us about permissions, co-branding or any question on brand use. Releases, figures and images are in our press room.
turkiye@hangel.org