Brand Identity
The hangel identity, one language for everyone.
For journalists, civil society organisations, brand managers and designers: everything you need to describe hangel accurately, use our logo correctly and show our brand properly in partnerships.
Journalists
Correct spelling, ready-made copy and images.
NGO leaders
How to use your logo alongside hangel.
Brand managers
Co-branding and permissions.
Designers
Logo, colour, typography and files.
Name
We took h, the first letter of Help, Hope and Human, and placed it before angel. That is how hangel was born: a platform where people who heal and spread hope, humane and angel-like people, come together.
Help
Help
A hand that heals.
Hope
Hope
A voice that spreads hope.
Human
Human
Humane people.
Where angel-like people meet.
Pronunciation
hangel is pronounced like the English word angel with an h in front: /ˈheɪndʒəl/.
Spelling
The name is always written in lower case, including at the start of a sentence: hangel.
Brand essence
“No one should have to struggle alone.”
#wearehangel is our community hashtag, not a corporate slogan.
Our purpose
No one should be alone when doing good. hangel brings volunteers, civil society organisations, companies and universities together around a shared purpose.
Our promise
We make goodwill visible, measurable and verifiable.
Solidarity
We are stronger together; our brand means something only with its community.
Impartiality
We stand at an equal distance from every organisation; our logo stands for common ground, not a side.
Transparency
We back up what we say: attendance is confirmed by QR, certificates by digital signature.
Accessibility
We design for everyone: free, multilingual and accessible.
Our tone of voice
We are
- Clear and simple: short sentences, one message.
- Data and impact led: every figure comes with its source.
- Warm and inclusive: we say “we” and act together.
- Respectful: we portray people with dignity.
We avoid
- Hero narratives and exaggeration.
- Emotional manipulation and pity.
- Portraying those who receive help as passive.
- Unverified claims and figures.
Social business
hangel is a social business.
hangel exists for social benefit, not for profit. Our revenue model serves that purpose: purchases made through hangel Market, for example, turn into donations, and users are never charged.
What is social entrepreneurship?
Social entrepreneurship means tackling a social problem with business methods, in a sustainable way. Success is measured by social impact rather than profit, and income is reinvested in the mission.
More on social entrepreneurshiphangel is developed by Uluslararası Sosyal Fayda Derneği (Social Business Global); commercial activities are carried out under hangel LTD.
Logo
One word, one signature.
The hangel logo is a lower-case wordmark drawn in Poppins Bold. Primary use: Narçiçeği on a light background. On Narçiçeği or dark backgrounds, use white.
Clear space
Keep clear space of at least the height of the “h” on every side of the logo.
Minimum size
At least 120 px wide on screen and 25 mm in print. App icon at least 32 px.
120 px · 25 mm
32 px
Approved backgrounds
Square icon
The square icon is only for square spaces such as app icons, profile pictures and favicons. It is not set next to text and never replaces the wordmark.
Colour
Farver
Narçiçeği is our signature colour: the logo, large headings and large areas of colour. For legibility, small text, links and buttons use its deeper tone, Nar Koyu. Large surfaces use white and Mist, text uses Night. Navy belongs to Social Business Global only.
Proportion rule: 60% Mist and white, 30% Night, 10% Nar. The less Nar we use, the stronger it gets: only the logo, the main button and the single most important highlight.
Colours and their roles
Colour rules
- Colour never carries meaning on its own: every status colour comes with an icon and a label.
- Association Navy is used only in Social Business Global areas; it is never a link or button colour on hangel screens.
- The free colours used in hangel Market campaign boxes are not used in corporate communication.
Print equivalents
- Narçiçeği
- HEX
- #F34723
- RGB
- 243 71 35
- CMYK
- ≈ 0 79 91 0
- Pantone
- ≈ 172 C
- Use
- Logo and large areas
- Nar Koyu
- HEX
- #C2361A
- RGB
- 194 54 26
- CMYK
- ≈ 3 86 98 11
- Pantone
- ≈ 7580 C
- Use
- Small text and buttons
Approximate values; confirm them at the printer with a physical Pantone guide and a proof print.
Typography
Poppins
We use a single typeface for the logo, headings and body text: Poppins. It is open source (SIL Open Font License) and free to download from Google Fonts.
Logo
Poppins Bold
hangel
Display
Poppins Black
No one should have to struggle alone.
Heading
Poppins SemiBold
Volunteering opportunities
Body
Poppins Regular
Check in with QR and your volunteer hours are verified.
Caption
Poppins Medium
Last updated: today
Imagery
We show people with dignity.
01
Real people, real moments
Photos from events and volunteering, in natural light. Lived moments rather than staged stock images.
02
Dignified representation
People who receive help are never shown as passive, helpless or pitiable. Everyone appears as an equal participant.
03
Explicit consent
Images of identifiable people are used only with explicit consent; children’s faces are never shown without parental consent.
04
Simple composition
Plenty of space, one focus, little text. Narçiçeği only as an accent, never covering the whole image.
NGO guide
Logo guide for NGOs
Civil society organisations on hangel may use our logo to announce their presence on hangel, in the ways shown in this guide, without asking for separate permission. In every case your logo leads and hangel plays a supporting role.
Member badge
Add the official “Member of hangel” badge to your website; it links to your hangel profile.
Logos side by side
- Your logo comes first (on the left, or on the right in right-to-left languages), with the hangel logo beside it.
- The two logos have equal visual height and sit on the same horizontal axis.
- Leave at least the height of the “h” between them, with a thin divider line.
- The two logos are never merged into a new logo, never touch, and keep their own colours.
Social media posts
Weekend volunteer meet-up
Sign-up link in our bio
@hangelorg · #wearehangel
- Your logo at the top; the hangel logo small, in a bottom corner.
- Tag @hangelorg in the caption and add #wearehangel.
- Never use the hangel logo in your account name or profile picture.
Event posters
Blood donation day
Saturday · 10:00
- If registration and QR check-in run on hangel, use our logo in the bottom band with “Register on hangel”.
- Take the event QR code from your hangel event page; never point it to another link.
- Unless hangel is an organiser, never present it as “organiser” or “sponsor”.
Website and email
- Use the badge or wordmark only as a link to your hangel profile.
- Never put our logo in your site header or menu in place of your own.
Certificates
- The hangel logo appears only on certificates issued through hangel that carry a verification link.
- Never use the hangel logo on certificates, attendance documents or plaques you produce yourself.
Check before you publish
- I downloaded the current logo file from this page.
- The logo has clear space and is above the minimum size.
- The logo is only Narçiçeği or white.
- My logo leads; hangel plays a supporting role.
- The material does not suggest partnership, sponsorship or endorsement.
Member badge
Show your hangel membership on your website.
NGOs, brands and student clubs can add the official badge to their own websites. The badge takes your visitors to your hangel profile; the code is a single line and needs no JavaScript.
Organisation type
Colour
Size
Paste the address of your profile page. If you leave it empty, the badge links to hangel.org.
Where will you use it?
Press and brands
Describing hangel accurately
For journalists
- Correct spelling: hangel (always lower case).
- On first mention: “hangel, the social impact platform developed by Uluslararası Sosyal Fayda Derneği (Social Business Global)”.
- Ready-made descriptions, figures, releases and images are in the press room.
- No permission is needed for accurate, non-misleading use in news and commentary.
For brand managers
- In joint campaigns, sponsorships and integrations, both logos have equal weight, stay separate and are aligned horizontally.
- Outdoor, television, print larger than A4 and paid digital media require prior written permission.
- Send the draft, media, duration and geographic scope with your request: turkiye@hangel.org
- When announcing work with hangel, describe only what actually happened; never imply endorsement or a guarantee.
Rules
Principper for brug af logoet
Tilladelse og beføjelse
• Brug af logoet i forlagsvirksomhed, radio, tv, udendørsmedier og tryk større end A4 kræver forudgående skriftlig tilladelse.
• En anmodning skal indeholde et udkast til brugen, kanalen, varigheden og det geografiske omfang og sendes til turkiye@hangel.org.
• Tilladelsen gælder kun for ansøgeren og for den angivne kanal, varighed og det angivne omfang; den kan ikke overdrages eller udvides.
• hangel forbeholder sig retten til at afvise enhver brug uden at angive grunde og ensidigt at tilbagekalde en givet tilladelse.
• Der kræves ingen tilladelse til korrekte, ikke-vildledende henvisninger i nyhedsformidling og kommentarer.
Navn og stavemåde
• “hangel” skrives altid med småt; “h” skrives aldrig med stort, heller ikke i begyndelsen af en sætning.
• Udtale: /ˈheɪndʒəl/, som “angel” med et h foran.
• Det må ikke gentegnes i en anden skrifttype, vægt eller skala, oversættes, forkortes eller adskilles med bindestreg.
• Tredjeparter må ikke bruge “hangel” i et domænenavn, firmanavn, produkt- eller tjenestenavn eller navn på en konto på sociale medier. Denne regel gælder ikke for hangels egne juridiske enheder og officielle konti.
• Forbudt: hangelPro, hangelClubX, Bağışhangel
• Tilladt (beskrivende brug): “Built for hangel”, “Compatible with hangel”, “Available on the hangel platform”
Frirum
• Hold et frirum omkring logoet, der mindst svarer til højden af bogstavet “h”.
• Ingen tekst, billeder, rammer, ikoner eller andre grafiske elementer må komme ind i dette område.
• Frirummet adskiller logoet fra sidekanter og omgivende elementer for at sikre læsbarheden.
Forbudt brug
Logoet er fastlagt og kan ikke fortolkes på ny:
• Dets proportioner må ikke ændres, strækkes eller presses sammen.
• Dets farver må ikke ændres; kun godkendte farver må bruges.
• Det må ikke roteres, vippes eller spejlvendes.
• Der må ikke tilføjes skygge, glød, tekstur, mønster eller effekter.
• Det må ikke kombineres med et andet logo, symbol eller en anden grafik til ét samlet element.
Mindstestørrelse
For at bevare læsbarheden er mindstestørrelser obligatoriske:
Digitalt
• Logobredde: mindst 120 px
• App-ikon: mindst 32 px
Tryk
• Logobredde: mindst 25 mm
• Brug under disse størrelser betragtes som en overtrædelse af brandreglerne.
Produktikoner
• Produktikoner må kun bruges til undervisnings- og informationsformål.
• De må ikke antyde et officielt partnerskab eller en anbefaling.
• De kan ikke erstatte hovedbrandets logo.
• De må ikke indgå i en samlet visuel enhed med andre elementer.
Sociale medier
• Brug, der antyder en officiel konto, er forbudt.
• Forkert: “hangel News” — Korrekt: “nyheder om hangel”
• Der kan ikke gøres krav på rettigheder over hashtags, der indeholder brandnavnet.
• I profil- og coverbilleder skal logoet følge reglen om frirum.
Tv, film og udsendelser
• Korrekt og fuldstændig kildeangivelse er afgørende i udsendt indhold.
• Der kræves skriftlig tilladelse for at bruge skærmbilleder af brugerfladen eller profiler.
• Logoet må ikke placeres på en måde, der antyder sponsorat eller anbefaling.
Co-branding
I fælles kampagner, sponsorater eller integrationer:
• Logoerne bruges med samme visuelle vægt og størrelse.
• Lad der være mindst “h”-højden i afstand mellem dem; en tynd skillelinje foretrækkes.
• Logoerne placeres på linje vandret.
• Der kan ikke oprettes en samlet lock-up.
• Skriftlig tilladelse er obligatorisk til storskala tryk, udendørs, tv og digitale udsendelser.
Sprog og tone
• Brug et klart, neutralt og informativt sprog.
• Kommunikationen er fokuseret på data og effekt.
• Undgå: heroisering, følelsesmæssig ophidselse og sprog, der fremstiller modtagere af hjælp som passive.
Slogan og hashtag
• Vores virksomhedsslogan: “Ingen skal behøve at kæmpe alene.” (Tyrkisk original: “Yok öyle yalnız başına mücadele etmek.”)
• #wearehangel er vores community-hashtag, ikke et virksomhedsslogan; det må frit bruges på sociale medier.
• Virksomhedssloganet må ikke ændres, forkortes eller kombineres med et andet brand- eller kampagneslogan.
• Community-hashtagget må ikke erstatte en overskrift fra virksomheden eller officiel kommunikationstekst.
Juridisk ramme
• Navnet “hangel”, dets logoer og dets lydlogo er immateriel og industriel ejendom tilhørende Uluslararası Sosyal Fayda Derneği (Social Business Global) og er beskyttet i henhold til Tyrkiets lov nr. 6769 om industriel ejendomsret og lov nr. 5846 om intellektuelle og kunstneriske værker.
• Enhver brugsret, der gives i henhold til reglerne på denne side, er en ikke-eksklusiv, ikke-overdragelig, ikke-viderelicensérbar og tilbagekaldelig tilladelse. Ingen brug giver rettigheder i varemærket.
• Det er forbudt at registrere varemærket eller et lignende kendetegn, bruge det på en måde, der kan skabe forveksling, udvande dets særpræg eller udnytte dets omdømme uretmæssigt.
• Anvendelser, der strider mod vilkårene for brug og fællesskabets retningslinjer, er forbudt. Ved krænkelse forbeholder hangel sig retten til at kræve, at brugen ophører, at krænkelsen afhjælpes, og at skader erstattes, samt til at gøre alle retlige skridt gældende, herunder midlertidige forbud.
• Anmeldelser af krænkelser og anmodninger om tilladelse: turkiye@hangel.org
Downloads
Download centre
hangel-logoer
Reverse Logo (Narçiçeği Background)
Narçiçeği (#f34723) background + white wordmark — the background colour is included in the download (PNG/JPG/PDF)
Social Business Global-logoer
SLUTORD
hangel-logoet er symbolet på neutralitet, fælles skabelse og lige afstand til alle. Hver korrekt brug styrker organisationens omdømme, øger offentlighedens tillid og gør solidaritet synlig.
Et brand er ikke kun et visuelt udtryk.
Et brand er et tilsagn.
hangel gennemfører de nødvendige juridiske processer for at beskytte immaterielle rettigheder. hangels varemærker kan ikke registreres, gøres krav på, bruges på lignende måde eller udvandes. Brug, der er i strid med vilkårene for brug og fællesskabsstandarderne, er forbudt. hangel forbeholder sig retten til ensidigt at tilbagekalde tilladelsen til at bruge brandet.
Questions?
Write to us about permissions, co-branding or any question on brand use. Releases, figures and images are in our press room.
turkiye@hangel.org